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Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
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Passive data — the behavioral signals customers leave rather than the answers they give — is quietly reshaping consumer research. AI is usually sold into…
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Qualitative research leadership in times of economic uncertainty demands more than resilience — it demands a fundamentally different operating model. When a research team faces…
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Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI…
From Insight to Impact: How eBay Makes the Human Voice Impossible to Ignore
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing…
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Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally…
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Insights from Google, Maersk, Nestlé, DHL, and more UX in 2026 is shifting in ways that go beyond AI — and the people who see…
Latest posts
Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
Research leadership under uncertainty is not about eliminating every doubt before acting. It is about creating enough clarity for teams to make responsible decisions while…
Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI…
From Insight to Impact: How eBay Makes the Human Voice Impossible to Ignore
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing…